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- Shi, T. (2013). The Use of Color in Marketing: Colors and their Physiological and Psychological Implications. https://escholarship.org/uc/item/67v2q6g3
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- The Meaning of the Color White. (2022). Verywell Mind. https://www.verywellmind.com/color-psychology-white-2795822
- What is Color Theory? (2022). The Interaction Design Foundation. https://www.interaction-design.org/literature/topics/color-theory
- Amsteus, M., Al-Shaaban, S., Wallin, E., & Sjöqvist, S. (2015). Colors in Marketing: A Study of Color Associations and Context (in) Dependence. In International Journal of Business and Social Science 6(3). 32-45. www.ijbssnet.com
- Belle, K. la. (n.d.). Brand Color Psychology: Men vs. Women. https://blog.vmgstudios.com/brand-color-psychology-men-vs.-women
- Color, T., B., A., B., A., & Color, T. (2021). Psychology Of The Pink Colour •. The Color Blog. https://thecolor.blog/psychology-of-the-pink-colour/
- Decker, K. (n.d.-b). The fundamentals of understanding color theory. 99designs.Com. https://99designs.com/blog/tips/the-7-step-guide-to-understanding-color-theory/
- DigitalSynopsis.com. (2022). The Psychology of Colors in Marketing. Digital Synopsis. Mittal, M. (2018, May 17). The Psychology of Product Packaging - Digital Packaging Experiences. Medium. https://medium.com/digital-packaging-experiences/the-psychology-of-product-packaging-29bf52ad6220
- Dressman, M. (2019). Multimodality and Language Learning. The Handbook of Informal Language Learning, 39–55. https://doi.org/10.1002/9781119472384.ch3
- Edwards, V. van. (2021). Color Psychology: What Colors Should You Wear and Why. Science of People. https://www.scienceofpeople.com/color-psychology/
- Ferreira, N. M. (2022). Color Psychology: How Color Meanings Affect You & Your Brand. https://www.oberlo.com/blog/color-psychology-color-meanings
- Fillmore, A. (2016, August 1). Multi-Modal Communication: Writing in Five Modes – Open English @ SLCC. Pressbooks. https://pressbooks.pub/openenglishatsl cc/chapter/multi-modal-communication-writing-in-five-modes/
- Hakim, A. (2021). Definition of Language by Different Scholars and Linguists. English Finders. https://englishfinders.com/definition-of-language-by-scholars/
- Hall, R. H., & Sidio-hall, M. A. (1994b). The Effect of Student Color Coding of Knowledge Maps and Test Anxiety on Student Learning. The Journal of Experimental Education, 62(4), 291–302. https://doi.org/10.1080/00220973.1994.9944136
- Hoekstra, S. (2022). Color Column: Violet. Nix Sensor Ltd. https://www.nixsensor.com/blog/color-column-violet/
- Kennedy, L. (2020, August 17). What Is Multimodal Learning? 35 Strategies and Examples to Empower Your Teaching. Prodigy Education. https://www.prodigygame.com/main-en/blog/multimodal-learning/
- Liu, Y. (2021). Impacts of Color Coding on Programming Learning in Multimedia Learning: Moving Toward a Multimodal Methodology. Frontiers. https://www.frontiersin.org/articles/10.3389/fpsyg.2021.773328/full
- Morton, J. (2019). Why Color Matters. Colorcom. https://www.colorcom.com/research/why-color-matters
- Nichols, J. (2021). The Psychology of Design: The Color Black in Marketing & Design. https://www.impactplus.com/blog/the-psychology-of-design-black-in-marketing-design
- Nicolae Popa, C., & Tamba-Berehoiu, R.-M. (2013). Considerations Regarding Use and Role of Colour in Marketing Image analysis of biological structures Viewproject Food and beverages quality and toxicology View project. https://www.researchgate.net/publication/318653465
- Palmer, D. (2018). The Importance of Visual Content. https://www.linkedin.com/pulse/importance-visual-content-darren-palmer
- Raving Software LLC. (2020). Color Theory from Raving Software: A Look at Purple. https://www.ravingsoftware.com/color-theory-from-raving-software-a-look-at-purple/
- Shi, T. (2013). The Use of Color in Marketing: Colors and their Physiological and Psychological Implications. https://escholarship.org/uc/item/67v2q6g3
- The Color Psychology of Pink. (2022). Verywell Mind. https://www.verywellmind.com/the-color-psychology-of-pink-2795819
- The Meaning of the Color White. (2022). Verywell Mind. https://www.verywellmind.com/color-psychology-white-2795822
- What is Color Theory? (2022). The Interaction Design Foundation. https://www.interaction-design.org/literature/topics/color-theory
Cite this article
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APA : Aslam, S., Ayyaz, Q., & Khursheed, S. (2022). The Psychological Aspect of Colours in Marketing: A Multimodal Critical Discourse Analysis. Global Language Review, VII(IV), 48-58. https://doi.org/10.31703/glr.2022(VII-IV).04
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CHICAGO : Aslam, Sadia, Qurat-Ul-Ain Ayyaz, and Suman Khursheed. 2022. "The Psychological Aspect of Colours in Marketing: A Multimodal Critical Discourse Analysis." Global Language Review, VII (IV): 48-58 doi: 10.31703/glr.2022(VII-IV).04
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HARVARD : ASLAM, S., AYYAZ, Q. & KHURSHEED, S. 2022. The Psychological Aspect of Colours in Marketing: A Multimodal Critical Discourse Analysis. Global Language Review, VII, 48-58.
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MHRA : Aslam, Sadia, Qurat-Ul-Ain Ayyaz, and Suman Khursheed. 2022. "The Psychological Aspect of Colours in Marketing: A Multimodal Critical Discourse Analysis." Global Language Review, VII: 48-58
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MLA : Aslam, Sadia, Qurat-Ul-Ain Ayyaz, and Suman Khursheed. "The Psychological Aspect of Colours in Marketing: A Multimodal Critical Discourse Analysis." Global Language Review, VII.IV (2022): 48-58 Print.
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OXFORD : Aslam, Sadia, Ayyaz, Qurat-Ul-Ain, and Khursheed, Suman (2022), "The Psychological Aspect of Colours in Marketing: A Multimodal Critical Discourse Analysis", Global Language Review, VII (IV), 48-58
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TURABIAN : Aslam, Sadia, Qurat-Ul-Ain Ayyaz, and Suman Khursheed. "The Psychological Aspect of Colours in Marketing: A Multimodal Critical Discourse Analysis." Global Language Review VII, no. IV (2022): 48-58. https://doi.org/10.31703/glr.2022(VII-IV).04