ARTICLE

MEDIA CULTURE AND INDIGENOUS LANGUAGES IN PAKISTAN A CRITICAL REVIEW

  1. HOME
  2. ARTICLE

04 Pages : 27-33

http://dx.doi.org/10.31703/glr.2020(V-IV).04      10.31703/glr.2020(V-IV).04      Published : Dec 2020

Media, Culture and Indigenous Languages in Pakistan: A Critical Review

Abstract

    This research paper inspected the role of Pakistani media to protect indigenous languages and culture in Pakistan. The study examined the situation; if Pakistani media outpours concern with the native languages or not. The article also checked the media landscape, its language-wise segregation and scenario of literacy in different areas of the country. The outcomes of the study showed that Pakistani media is neglecting the indigenous languages. The study results exhibited clearly that media houses' focus on protecting native languages, is not profound. The findings also showed that foreign ownership of Media houses plays a role in neglecting indigenous language promotions. The current study presented that Pakistani mainstream media is damaging the local and native languages. The study was the outcome of qualitative content analysis and in-depth interviews of senior communication experts.

    Media, Culture, Indigenous Languages, Pakistan

    (1) Irem Sultana
    Assistant Professor, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
    (2) Malik Adnan
    Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (3) Muhammad Imran Mehsud
    Assistant Professor, Department of Political Science, Hazara University, Mansehra, KP, Pakistan.
Fulltext PDF

References

  • Ahmed, H. Y. (2018). News Coverage of Panama issue in leading Urdu Dailies. (unpublished MPhil Thesis, Government College University Faisalabad, Faisalabad).
  • Allwright, D., & Bailey, K. M. (1991). Focus on the language classroom: an introduction to classroom research for language teachers. Cambridge: Cambridge University Press.
  • Bains, B. (2014). Influence of Social Media on Language. Vol XCIII, No. 311
  • Bernard, H. (1996). Language preservation and publishing. In Indigenous Literacies in the Americas: Language Planning from the Bottom up, ed. N. Hornberger, 139-156. Berlin: Mouton de Gruyter
  • Dijk, V., & Teun, A. (1985). Structures of News in the Press. In: Van Dijk, Teun. (Ed). Discourse and Communication: New Approaches to the Analysis of Mass media Discourse and Communication. Berlin: Walter de Gruyter.
  • Edward, T. H. (1976). Beyond Culture. Garden city New york, anchor publisher.
  • Emmitt, M., & Pollock, J. (1997). Language and learning: an introduction for teaching (2nded.). Melbourne: Oxford University Press.
  • Fairclaugh, N. (2001). Language and Power. Harlow: Pearsons Education Limited
  • Fishman, J. (1996). What do you lose when you lose your language? In Stabilizing Indigenous languages, ed. G. Cantoni, 80-91. Arizona: Northern Arizona University
  • García, O. (2009). En/countering Indigenous Bilingualism.Journal of Language, Identity and Education.Special issue on Indigenous Youth and Bilingualism.
  • Hornberger, N. & Coronel-Molina, S. (2004). Quechua language shift, maintenance, and revitalization in the Andes: The case for language planning. International Journal of Society and Language 167: 9-67.
  • Huaman, E. D., &Stokes, P. (2018). Indigenous language revitalization and new media: Postsecondary students as innovators. Global Media journal
  • Huntrais, L. (1989). The Undergraduate's Guide to Studying Languages. London: Centre for Information on Language Teaching and Research.
  • Hymes, D. (2003).
  • Hymes, D. (Edr). (1964). Language in Culture and Society: A Reader in Linguistics and Antropology.New York: Harper and Row, Publishers.
  • Jasilek, Nina. (2013). The Effect of Social Media on Language. London School of Public Relations.
  • Klyukanov, I. E. (2005). Principles of Intercultural Communication. Boston: Pearson Education, Inc
  • Mesthrie, R. et al. (2009). Introducing Sociolinguistics (2nd Ed.). Edinburgh: Edinburgh University Press.
  • Musau, P. M. (1999).
  • Nawaz. S, Bilal A. H., Kalsoom, M., Fayyaz, Z., & Nayyar, H. (2013). Social Media Destroying the English Language?Media Discourse and Their Implicit Ideologies.Vol. 2, No. 2.
  • Pakistan Bureau of Statistics. (2019, December 23). Census Report 1998. http://www.pbs.gov.pk/populationtables
  • Pakistan Electronic Media Regulatory Authority. (2019, December 23). Satellite TV channels list. http://pemra.gov.pk/
  • Reed, J. (2014). How social media is changing language. Oxford University Press.
  • Stromquist, N., & Monkman, K. (2000). Globalization and education. Maryland: Rowman& Littlefield Publishers, Inc
  • Tommaso, M. M., & Johnson, S. (2010). Language Ideologies and Media Discourse: Texts, Practices, Politics. Advances in Sociolinguistics. (University of Leeds, UK).
  • Wodak, R. (2007). What is Critical Discourse Analysis?. Forum: Qualitative Social Research, 18(2).
  • Wodak, R. (2010). Critical Discourse Analysis: Some Important Concepts and Considerations. www.ling.lancs.ac.uk
  • Zhou, D. (2008). Richard Haggart and Early British Cultural Studies, Comparative Literature: East & West, 10:1, 144-148, DOI: 10.1080/25723618.2008.12015593.

Cite this article

APA

CHICAGO

    CHICAGO : Sultana, Irem, Malik Adnan, and Muhammad Imran Mehsud. 2020. "Media, Culture and Indigenous Languages in Pakistan: A Critical Review." Global Language Review, V (IV): 27-33 doi: 10.31703/glr.2020(V-IV).04

HARVARD

    HARVARD : SULTANA, I., ADNAN, M. & MEHSUD, M. I. 2020. Media, Culture and Indigenous Languages in Pakistan: A Critical Review. Global Language Review, V, 27-33.

MHRA

    MHRA : Sultana, Irem, Malik Adnan, and Muhammad Imran Mehsud. 2020. "Media, Culture and Indigenous Languages in Pakistan: A Critical Review." Global Language Review, V: 27-33

MLA

    MLA : Sultana, Irem, Malik Adnan, and Muhammad Imran Mehsud. "Media, Culture and Indigenous Languages in Pakistan: A Critical Review." Global Language Review, V.IV (2020): 27-33 Print.

OXFORD

    OXFORD : Sultana, Irem, Adnan, Malik, and Mehsud, Muhammad Imran (2020), "Media, Culture and Indigenous Languages in Pakistan: A Critical Review", Global Language Review, V (IV), 27-33

TURABIAN

    TURABIAN : Sultana, Irem, Malik Adnan, and Muhammad Imran Mehsud. "Media, Culture and Indigenous Languages in Pakistan: A Critical Review." Global Language Review V, no. IV (2020): 27-33. https://doi.org/10.31703/glr.2020(V-IV).04