References

• Abrams, M. H. (1999). A glossary of literacy terms. Fort Worth: Harcourt Brace College Publishers.
• Amir, M. (2016, October 5). What is 'Pakistani culture' anyway? Dawn. Retrieved from
• Burty, A. D. (2013). A semiotic analysis on the movie posters of Harry Potter and the deathly hallows. Unpublished Thesis. Malang: Universitas Brawijaya.
• Fagerholm, C. (2009). The use of colour in movie poster design: An analysis of four genres. Viestinta, Digitaalinen Viestinta: Metropolia. Retreived from
• Gray, J. A. (2010). Show sold separately: promos, spoilers, and other media paratexts. New York: New York University Press.
• Hall, S. (1997). Representation: Cultural Representations and signifying practices. London: Sage Publications.
• Kroeber, A. L., & Kluckhohn, C. (1952). Culture: A critical review of concepts and definitions. New York: Vintage Books.
• Shahid, M., Kumar, D. U., & Bokil, P. (2015). Title Design in Bollywood Film Posters: A Semiotic Analysis. International Conference on Research into Design (ICoRD'15)., 1. Bangalor
• Lindsay, R. B., Robins, K. N., & Terrell, R. D. (1999). Cultural literacy: A manual for school leaders. Thousand Oaks: Corwin.
• Peirce, C. S. (1931-58). Collected Writings (8 Vols.). C. Hartshorne, P. Weiss & A. W. Burks (Ed.), Cambridge, MA: Harvard University Press.
• Riddle, K. (2009). Cultivation Theory Revisited: The Impact of Childhood Television Viewing Levels on Social Reality Beliefs and Construct Accessibility in Adulthood. Conference Papers - International Communication Association. 1-29.
• Rzehak, L. (2011, March 21). Doing Pashto: Pashtunwali as the ideal of honourable behaviour and tribal life among the Pashtuns. Retrieved from
• Jalibi, J., Siddiqui, M. H., Khan, A. Z., & Rehman, A. (2008). Pakistan culture. Islamabad: National Book Foundation.
• Spencer-Oatey, H. (2008). Culturally speaking: Culture, communication and politeness theory. Bloomsbury Academic.
• Tarzi, A., & Lamb, D. R. (2011). Measuring perceptions about the Pashtun people. Washington, D. C. Center for Strategic and International Studies.
• Tylor, B. E. (1920). Primitive culture: Researches into the development of mythology, philosophy, religion, language, art and custom. (6th ed., Vol. 1). London.
• Wang, C. (2015, April 3). Symbolism of colors and color meanings around the world. Retrieved September 1, 2017, from